The Brand Experience agency Fieldwork is Right To Play’s new collaborator on brand experience and sponsorship activation
From now on, Fieldwork and Right To Play will work closely with the activating and increasing the value of Right To Play partnerships and develop concepts to help Right To Play achieve its goals. Fieldwork steps forward as a support partner for Right To Play.
The collaboration has already resulted in having Beach Volley Vikings, fresh European champions in beach volleyball, signed as ambassadors for Right To Play before the summer. Bret Roberts in Fieldwork has a long history with the beach volleyball community in Oslo, and has, among other things, played together and trained one of the Vikings – Christian Sørum.
Right To Play is an international humanitarian organization that works with education and improvement of school life of children in developing countries. They have a particular focus on learning methods through games, as children learn better when they are actively participating in activities. Learning strengthens children’s opportunities for a better future and playful activities are used as tools for professional, social and personal development.
The organization reaches nearly two million children weekly with projects in 15 countries. Right To Play won the “Pearl of the Year” category under the Sponsor & Event Prize in 2018 for its 202020 marathon project.
“Cooperation with business is vital to achieve our goals. We see that strategic work with both internal and external activations contributes to growth and better knowledge for both parties. We appreciate getting Fieldwork on the team and look forward to excecute projects that will help us reach even more children with quality education.”, Says CEO Jimmy Vika in Right To Play
Fieldwork is a communication and event agency that works with experience-based communication to build trust between brands and people. Fieldwork has gained international recognition for its work and is the brand experience agency for customers like Yara, PwC, Google and Facebook.
“We, in Fieldwork, are incredibly proud to be Right To Play’s partner and being part of ensuring children´s right to play by doing what we as an agency love; creating passion and building strong relationships. It´s a win-win situation.”, says Øystein Johanssen, CEO in Fieldwork.