URBAN TRAINING

KARI TRAA – URBAN TRAINING CHALLENGE: How to spread knowledge and obtain awareness about Kari Traa’s new line of active training clothes in a fun and engaging way. CREATE: “Kari Traa Urban Training”. The new concept was launched in the biggest cities in Scandinavia; Oslo, Stockholm and Copenhagen. We invited women to join and spend…

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AW12 FASHION SHOW: POSTHALLEN

KARI TRAA – AW12 FASHION SHOW CHALLENGE: Produce the best kick off and create an original catwalk show for the new autumn winter collection. CREATE: A “mystic winter” concept was consistently used in all elements from invitation to venue and stage. The catwalk had many surprise-elements to show the new collection in an original way…

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