ARCUS – THIERRY MEETS THE THIEF CHALLENGE: How to promote Braastad Cognac and communicate that Braastad Cognac can be combined with food and as food ingredient. CREATE: The concept “Thierry meets The Thief”. A press event with a 7 course pop-up signature menu made by Michelin star chef Thierry Verrat and The Thief chef Johan Laursen…

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