How to spread knowledge and obtain awareness about Kari Traa’s new line of active training clothes in a fun and engaging way.
“Kari Traa Urban Training”. The new concept was launched in the biggest cities in Scandinavia; Oslo, Stockholm and Copenhagen. We invited women to join and spend one day with Kari Traa. Personal trainers, Kari Traa clothing, DJ, smoothies and raw energy food. An engaging way to show women Kari Traa’s new line, both for the participants and the viewers all over the cities. Hardcore workout in the urban environments with feel good warm-up and stretching sessions.
We connected with Kari Traa’s target audience and sold out every ticket in all cites. We also connected with spectators that was interested in what we where doing. Brand experience in a fun and challenging way.
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