Thierry meets the Thief

Project Description

CHALLENGE:
How to promote Braastad Cognac and communicate that Braastad Cognac can be combined with food and as food ingredient.

CREATE:
The concept «Thierry meets The Thief». A press event with a 7 course pop-up signature menu made by Michelin star chef Thierry Verrat and The Thief chef Johan Laursen together with Richard Braastad himself. The challenge was to use cognac as a spice, instead of for example salt and pepper. The menu was served at restaurant Fru K at The Thief for invitational press only.

CONNECT:
24 of the most important HoReCa press enjoyed the pop-up lunch and it resulted in huge media coverage after the event.

Project Details

Tags: ARCUS, BRAASTAD

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