Thierry meets the Thief

Project Description

How to promote Braastad Cognac and communicate that Braastad Cognac can be combined with food and as food ingredient.

The concept «Thierry meets The Thief». A press event with a 7 course pop-up signature menu made by Michelin star chef Thierry Verrat and The Thief chef Johan Laursen together with Richard Braastad himself. The challenge was to use cognac as a spice, instead of for example salt and pepper. The menu was served at restaurant Fru K at The Thief for invitational press only.

24 of the most important HoReCa press enjoyed the pop-up lunch and it resulted in huge media coverage after the event.

Project Details


Back to Top