THE NEW ICE AGE

Project Description

ICE – THE NEW ICE AGE

CHALLENGE
Build a string concept for an event Ice.net had never done before.

CREATE
The concept «The New Ice Age» (Den Nye Istiden) celebrated the start of a new era for Ice.net. A half-day program was set up with Keynote speakers and inspirational stories about Børge Ousland, who made the first unassisted Antarctic crossing solo. The event took place at SALT, a temporary architectural project inspired by the giant cod fish drying house which can be found in the northwest region of Norway. High-energy activities were set up in a 15-meter fin diameter igloo making it just as fun to watch at to participate.

CONNECT
300 attendees from Ice.net and their partners gathered to celebrate new changes and finally connect the company culture with its brand.

Project Details

Tags: ICE

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