THE NEW ICE AGE

Project Description

CHALLENGE
Building a strong concept for an event Ice.net never organised in the past.

CREATE
Concept The New Ice Age (Den Nye Istiden) to celebrate the start of a new era for Ice.net. Half day programme with keynote speakers and inspirational story of Børge Ousland, who made the first unassisted Antarctic solo crossing. The event took place at SALT, temporary architectural project inspired by the giant cod dryer which can be found in the north west region of Norway. Playful and high energy activities were set up in a 15 meters diameter igloo; as fun to participate to as to watch!

CONNECT
300 attendees from ice.net and their partners to celebrate changes announced and finally connect the company culture with its brand.

Project Details

Tags: ICE.NET

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