Build a string concept for an event Ice.net had never done before.
The concept “The New Ice Age” (Den Nye Istiden) celebrated the start of a new era for Ice.net. A half-day program was set up with Keynote speakers and inspirational stories about Børge Ousland, who made the first unassisted Antarctic crossing solo. The event took place at SALT, a temporary architectural project inspired by the giant cod fish drying house which can be found in the northwest region of Norway. High-energy activities were set up in a 15-meter fin diameter igloo making it just as fun to watch at to participate.
300 attendees from Ice.net and their partners gathered to celebrate new changes and finally connect the company culture with its brand.