CHALLENGE:
Present the next collection from Salvation Army second-hand shops during Oslo fashion Week.
CREATE:
We created a catwalk outside one of Oslo’s metro stations and used the existing public as unwitting models.
CONNECT:
Participating members presented «Next years collection of second-hand clothing.» The stunt was filmed and the video went viral around the world. The case was awarded the overall winner at EuBEA 2011.