SURPRISE CATWALK

Project Description

THE SALVATION ARMY – SURPRISE CATWALK

CHALLENGE:
Present the next collection from Salvation Army second-hand shops during Oslo fashion Week.

CREATE:
We created a catwalk outside one of Oslo’s metro stations and used the existing public as unwitting models.

CONNECT:
Participating members presented «Next years collection of second-hand clothing.» The stunt was filmed and the video went viral around the world. The case was awarded the overall winner at EuBEA 2011.

 

Project Details

Tags: THE SALVATION ARMY

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