SURPRISE CATWALK

Project Description

CHALLENGE:
To present the next collection from the Salvation Army second-hand shops during Oslo fashion Week.

CREATE:
We created a catwalk outside one of Oslo’s metro stations and used the existing members of the public as out unwitting models.

CONNECT:
Participating passengers presented «Next years collection of second-hand clothing». The stunt was filmed and the film went viral around the world. The case was awarded the overall winner og EuBEA 2011.

 

Project Details

Tags: THE SALVATION ARMY

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