SPECSAVERS – SPECTACULAR
How do we ensure a nothing short of unique, unforgettable and everybody´s-part-of-the-whole participant-experience in all elements of this important annual begin-of-year kick off for Specsavers? (Corporate HQ + 80 stores nationwide along with franchisepartners and employees). How do we create an event that is a worthy celebration and recognition of the several hundreds of amazing Specsavers-people who contributed to the fantastic 2018 financial accomplishment: the NOK 1 billion turnover! How do we boost motivation, pride and commitment for another great year to come, 2019? AND how can we possibly exceed last years success exSPECt the unexSPECted, so rich in internal engagement and goal delivery that it earned a nomination for both Sponsor & Eventprisen as well as Bea World Awards?
We created the concept of SPECTACULAR.
Setting the scene literally the day blew open with a magnificent 6 min fully choreographed surprise Gatsby opening scene cabaret, performed by people at HQ in recognition of all the amazing work done by the people in the stores. Amidst key notes on motivation, pride, winning and community new first time collections from premium brands Kenzo and Marc Jacobs were presented fashion show style with employees as models. End of programmed day saw an inspired and cute summary by CEO and moderator Line Nevik dining Lady and the Tramp-style. The day building up to evening sensational Great Gatsby party beginning with gala dinner and annual Specsavers Award Show. The party supported by full package Show de Vida live entertainment and live music by Need Music and scenography 1920´es style. Surprise performance by Ina Wroldsen and enough bubbles to last the entire nite. One thing sure.. them Specsavers know how to do theme-parties!
The event replicated the record number of attendants from 2018.
The special Specsavers-signature of co-creation and engagement to the max was confirmed and best reflected by key program elements such as opening cabaret, fashion & award show that were with & by employees from HQ and the stores. Throwing a Gatsby party requires special grit and deep engagement in order to bring it to life in its fullest spectacle, Specsavers can fill such a shoe – check!
One month after the kick-off Specsavers was awarded Best Retail Chain of Norway at Franchisekonferansen 2019.