Opening of Fornebu S mall

Project Description

KLP – OPENING FORNEBU S MALL

CHALLENGE:
Spread awareness and excitement around the opening of the worlds most environmentally friendly shopping center, Fornebu S, in Oslo, Bærum and Asker and engage and inform the neighbors.

CREATE:
We handed out 5000 Fornebu S magazines, 18.000 invitations with flower seeds “Fornebu S is growing” and 8000 bicycle seat covers. We engaged the neighbors to vote on a neighbor they felt deserved a surprise from Fornebu S. They voted on Fornebu S’ website and many lucky neighbors got surprised with a new garden and many other surprises. We opened the shopping center in style with ribbon cutting, entertainment and free refreshments from the different stores in the center.

CONNECT:
A sea of people showed up, including press and government authorities. The opening was a complete success and the event got covered by different local press.

WATCH MOVIE FROM BUDSTIKKA HERE! http://www.budstikka.no/økonomi-bolig/folkehav-da-fornebu-s-apnet-1.8618903

Project Details

Tags: KLP Eiendom

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