How to promote Ryvita Muesli Crunch crisp bread in a more creative way, engage the target group and make them aware of and taste the product.
We did two different sampling activities, one in Trondheim and one in Oslo.
In Oslo we wanted to make the sampling a bit more personal and creative, so we did a “Door Drop”. Branded Ryvita bags with crisp bread where hung on the doors of 50.000 different homes, to give the owners a nice surprise when they got home from work. We focused on the areas where the target group lives, spread all over Oslo city.
In Trondheim we had sampling activities in three different shopping centers, where all customers got free crisp bread when visiting the centers. Instead of a standard sampling desk, we made an oversized Ryvita Muesli Crunch box to draw more attention. This attracted a lot of customers.
Engaging the target group through two different sampling activities in two different cities, making them aware of and inform them about Ryvita Muesli Crunch as a tasty and versatile product. Overall, we distributed almost 100 000 crisp bread.