Launch of «Inissia»

Project Description

CHALLENGE:
Create a unique launch of the new Nespresso machine «Inissia» in a young, cool, colorful and fun environment for the Nespresso employees, sales personell and demo crew.

CREATE:
We created an engaging evening under the concept «Colorful Pleasure» at Kunstnernes Hus (House of Arts) in Oslo. We engaged the guests to participate in different fun and colorful activities to learn about the product’s qualities and functions. A live Instagram feed #colorfulpleasure as an art installation in one of the main rooms, painter Martin Whatson created two special «Inissia» editions live in the gallery, live performance from well-known DJ Nils Noa, food from famous chef Dag Tjersland and testing of the coffee machines in a different and artsy way.

CONNECT:
We engaged the guests in developing enthusiasm around Nespresso’s new machine trough creative communication. Through the experience the guests got to feel, touch, smell and taste the new machine in a relaxed and fun way.

Project Details

Tags: NESPRESSO

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