Project Description


So what’s new? If the answer is nothing, our job is to make it something. So what did we tell Gullruten? From now on it’s going to be different! Our promise was to challenge the ordinary. After all, that’s what we do best.


With the linear TV being under pressure, we had to focus more on the audience and the viewers to make them feel they were a part of the big celebration. The solution? We made the live-show even more fun, bold and full of surprises. Musician Kristian Kristensen engaged his followers on social media to join him in on a live choir –«Norgeskoret». Comedian Sigrid Bonde Tusvik sold a dress for charity to Amnesty through TISE and winner of the reality show Farmen, Tonje Frøystad Garvik proposed to her girlfriend on live TV! We even made the sponsors feel they had a say by including them before and during the event making their appearance and get social! Gullruten was a sustainable event. All the plastic used in the making of the event were being cleaned up in another place in the world. Look for yourself – in the banner we have funded cleanup stats!


Never before has it been so many from the press as it was at this year’s Gullruten – we’re talking about up to 63 press people! We also contracted enough publicity and attention to make even more people (compared to last year’s show) turn on the TV and watch the show from home. The pressure sure is high for next year’s show, and we are more than glad to take the challenge! Don’t miss out!

Project Details

Client: Gullruten/TV2

Tags: Gullruten

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