Grand Opening of Møller Bil Oslo Vest

Project Description

CHALLENGE:
“Møller Bil Skøyen” is changing their name to “Møller Bil Oslo Vest” and moving to a new location. Engage new and existing customers in the moving process and raise awareness and create excitement around the name change. Celebrate the grand opening of Møller Bil Oslo Vest and showcase their brand new buildings in the best possible way, both Audi and Volkswagen, to 1000 personally invited guests.

CREATE:
The concept “MBOV” was created and used as a teaser in the months before the opening. We collaborated with the shopping center CC Vest and opened a “MBOV pop-up service station” to give all visitors and neighbors a taste of the service they could expect at Møller Bil Oslo Vest. Facebook and Instagram was used to promote “MBOV” and to build up the expectations for the opening.

We created a memorable grand opening of Møller Bil Oslo Vest and all guests got to experience every side of a car dealership – the garages, workshops and sales halls. Free parking service, registration and cocktail reception, live entertainment from drummers, QuickStyle Dance Crew, speeches from the management and ribbon cutting by the Mayor of Oslo, Fabian Stang. Canapés and Môet Champagne served from truckload of different cars and Nespresso coffee and Voss water where available. All guests got to see the exhibition of Volkswagen vintage cars, Audi R18 and the launch of the new Audi TT Roadster.

CONNECT:
Celebrating the grand opening of Møller Bil Oslo Vest together with 1000 exited guests and proud employees.

Project Details

Tags: MØLLER BIL

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