GOOGLE SAFETY TOUR

Project Description

CHALLENGE

How safe is Google in terms of your privacy? Do you even know anything about it? The issue of how to protect your personal data in a world that is highly technological is important. Google wants you to know!

CREATE 

So what did we do? We wanted to educate people, tell – and show them that it’s possible to change your settings and control your safety in an easy and safe way! Our first thought: we have to meet people where they are. With an old caravan, both charming and retro we went to Tromsø, Trondheim, Ålesund, Bergen, Stavanger, Kristiansand, Oslo and finished it off in Lillehammer. Once the caravan was parked at the destination – often in high pedestrian spots –  we invited people to stop by and have a coffee and a safe chat. We even had country director from Google Norway come to visit!

CONNECT

It was a really successful event PR-wise. Journalists were invited in, and it was a huge coverage in the local medias at each destination we came to visit.

Project Details

Tags: GOOGLE

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