FASHION WEEK IN HELL

Project Description

ANTI SWEDEN JEANS – FASHION WEEK IN HELL

CHALLENGE:
Showcase for Anti Sweden Jeans.

CREATE:
We helped establish Anti Sweden Jeans and bring black metal back into fashion by creating «Fashion Week in Hell» – a showcase for their new collection held at the train station at a small place in Norway called «Hell.»

CONNECT:
Norwegian fashionistas and press were invited to spend one night in «Hell» to cover the showcase and the word spread around the world.

Project Details

Tags: ANTI SWEDEN JEANS

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