FASHION WEEK IN HELL

Project Description

CHALLENGE:
Showcase for Anti Sweden Jeans.

CREATE:
Establish Anti Sweden Jeans and putting back black metal into fashion by creating «Fashion Week in Hell» – a showcase for their new collection held at the train station at a small place in Norway called «Hell».

CONNECT:
Norwegian fashionistas and press were invited to spend one night in «Hell» to cover the showcase and the word spread around the world.

Project Details

Tags: ANTI SWEDEN JEANS

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