Daisy Delight

Project Description

CHALLENGE:
How to promote the new summer fragrance from Daisy Delight and engage the target group to participate and spread the word on social medias.

CREATE:
Win a «Dream Daisy Day» together with you’r best friend and be pampered with beautiful experiences provided by Marc Jacobs. The campaign was launched on various fashion blogs and supported by handouts of several thousands Daisy flowers with the beautiful smell of Daisy Delight by Marc Jacobs. Instagram contest supported by Facebook.

CONNECT:
The campaign made 2500 girls in the target group involve themselves and their best friend on Instagram – sharing the word of mouth of the new summer fragrance Daisy Delight from Marc Jacobs.

Project Details

Tags: MARC JACOBS

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