BusinessConnect 2016

Project Description

CHALLENGE
IBM’s annual flagship conference BusinessConnect 2017

CREATE
Together with IBM we created the best possible platform for discussing, learning and meeting new and existing clients, and a place to discover and experience strong and exciting IBM solutions.
Through the cognitive visual platform we created a clear and colorful path to understanding IBM and the concept of cognitive. Guests experienced BusinessConnect as a showroom for discovering new ideas and new ways of thinking.

CONNECT
More than 800 guests attended the conference and learned about the cognitive era from speakers like the cyborg Neil Harbisson and IBM Fellow John Cohn.

Produced by Fieldwork for PS Communication

Project Details

Tags: IBM

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