AW12 FASHION SHOW: POSTHALLEN

KARI TRAA – AW12 FASHION SHOW

CHALLENGE:
Produce the best kick off and create an original catwalk show for the new autumn winter collection.

CREATE:
A “mystic winter” concept was consistently used in all elements from invitation to venue and stage. The catwalk had many surprise-elements to show the new collection in an original way and highlighted the many values of the brand.

CONNECT:
All of the important media channels from TV, radio and print covered the fashion show.